The iPhone 4 and therefore the iPhone 3GS are the 2 top-selling phones in America. however don’t let that fool you into thinking they’re cool, says Martin Fichter, acting president of HTC America.
Speaking at the Mobile Future Forward conference in Seattle, Fichter — pictured higher than with bicycle — connected a story concerning taking his daughter to Reed school in Portland, where he took an off-the-cuff survey of her dormitory buddies. “None of them has an iPhone,” Fichter said, “because they told me: ‘My dad has an iPhone.’ There’s a remarkable issue that’s happening within the market. The iPhone becomes to a small degree less cool than it had been. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacturer’s devices.”
Added Fichter: “Macbook Airs are cool. iPhones aren't that cool anymore. we tend to here are using iPhones, however our children don’t realize them that cool anymore.”
HTC has been creating some aggressive moves within the market recently. Currently, the manufacturer uses Android and Windows Phone seven for its operating systems; earlier Monday, its CEO steered in an interview that he was trying around for alternative mobile OS choices, so the corporate isn’t therefore reliant on software from Google or Microsoft; this despite the pro-Android stance that HTC took within the wake of the Google-Motorola deal. HTC incorporates a smartphone market share of Sep 11 and growing quick. At some Verizon stores, in keeping with one poll, the HTC Thunderbolt has been outselling the iPhone four.
Now comes Fichter, launching a broadside against one in every of the iPhone’s strongest defenses: the elusive sense of “cool.” It’s a risky strategy, particularly given the anticipation swirling round the impending iPhone five launch. Presenting your daughter’s school dorm as representative of a wider trend, particularly when the complete world is anticipating Apple’s next phone, looks a sure-fire route to ridicule.
On the opposite hand, Fichter incorporates a point: iPhone homeowners tend to be older and additional affluent, largely as a result of their device is dearer than the common Android equivalent. in keeping with a recent infographic from recommendation engine Hunch, Android homeowners tend to possess solely a highschool diploma and to be aged between eighteen and thirty four — the cool years, as way as most marketers are involved.
Can HTC outmaneuver Apple by trying to marginalize the iPhone? Or can the iPhone 5 launch blow that concept out of the water? allow us to grasp what you think that within the comments.
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